Twitter has officially turned 10-years-old this week, and the company has not been shy about celebrating this milestone. CEO Jack Dorsey recently made media rounds regard his company’s 10th anniversary, but journalists were more interested in asking about the 140 character limit.
However, on its own blog Twitter controls the message. The company recently highlighted 10 ways it has changed marketing since the company launched 10 years ago.
Twitter has changed the way many companies communicate with their customers including my own company MarketingHits. Potential customers can now reach out to companies and ask questions about the products or services before making a buying decision. Companies that don’t monitor, do social listening may lose sales to the competition on social media.